Who Uses Field Marketing? - Part 1.3

Who Uses Field Marketing? - Part 1.3

 

Taking into account 419 internationally operating clients mentioned by Field Marketing agencies on their webpages12 or announcements in trade magazines and clustering the categories and sectors these clients belong to, there are three main sectors deploying Field Marketing agencies: F&B (Food and Beverages), CE (Consumer Electronics) and Beauty Care.

 

As stated previously the majority of activities is in FMCG and happens across modern retail, but there are enough examples across sectors that require specialist know-how (i.e. parts of healthcare/pharma, commodities/ energy, travel)

 

Client size as such does not matter, Field Marketing is used by local, national, regional or multi-national clients the like, the difference here mainly exists within the scale. The services required from Field Marketing agencies vary according to clients’ needs and retail structure/channel on local level. Most clients do not only have outsourced one type of service, but usually apply outsourcing across all diverse service types (sales, merchandising, promotion, auditing, etc…).