A Study of Field Marketing Across Europe Part II - 2

A Study of Field Marketing Across Europe Part II - 2

Structural Information

Response quote per country

 
 
 
This response quote as well as the absolute figure give a good overview over Field Marketing
in Europe in total, deductions on country level however in many cases are statistically
irrelevant. Therefore it was decided to rather look at and compare along regional clusters.
 
Clusters applied are:
• EU countries, Non-EU countries
• AGS, BeNeLux, CEE, Iberics, Nordics, Southern Europe, France, UK
• Northern, Western, Southern and Eastern Europe
 
 
39 or two thirds of the participating agencies are members/partners of an international network
or group, 20 participants do not have any known association to one of the international
groups/networks.
 
 
 
More than half of the respondents were the CEOs/MDs.



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62% of all agencies have a turnover below 10 Mio € annually, 34%
of all agencies have an annual turnover between 10 Mio € and just
below 50 Mio € and 3% have a turnover above 50 Mio €.
 
Turnover rather has something to do with actual country size, than with type of services
provided or with region. Non-EU has a significantly lower turnover than EU. Eastern Europe
is slightly below average, Northern and Western Europe are almost indistinguishable, only
Southern Europe which either consists of comparatively small countries (former Yugoslavian
republics) or countries economically challenged (i.e. Italy, Iberics) is significantly below
the average.