A Study of Field Marketing Across Europe - Part 1.2

A Study of Field Marketing Across Europe - Part 1.2

Field Marketing Solutions

AVAILABILITY

Field Marketing is about availability: ensuring that the right product or service (and visibility/promotion material) is available in right amounts at the right place(s) at the right time. Depending on channel or channel structure this is achieved by sales and merchandising activities or a combination of both including the education of store staff.

ACTIVATION

Field Marketing is about activation: promoting a product or service in the right channel to the relevant target group in order to support sell-out. This is achieved by samplings of flyers or products, tastings, demonstrations, and offering promotional savings or educating shoppers, either in-store, via retailer car-park events or high-traffic (event) locations.

ENGAGEMENT

Field Marketing is about engagement with a brand or service on the customer side (customer in this case can be store staff as well as consumers), making a brand or product tangible, providing information/education, creating an experience by interaction, with the purpose of store staff and/or consumers sharing this experience with others. This is achieved through experiential as well as training/education activities.

IMPLEMENTATION INSIGHTS

Field Marketing is about insights into on-site implementation: blending data collection with mystery shopping, pilots, trials, and test scenarios, as well as analysis and consulting, Field Marketing provides insights into operational as well as business intelligence.

A DEFINITION OF FIELD MARKETING

Field Marketing provides availability, activation, engagement, implementation insights for/with a brand (manufacturer or retail), product or service via F2F interconnection at all relevant touchpoints of the product-/brand-/or shopper journey, following a structured business process, customized as well as both flexible and scaled to its clients’ needs and clients’ structures, using measurement tools for continuous operational optimization and analytical insights for further evolvement. Field Marketing is delivered as Business Process as a Service regardless of whether applied as a tactical or strategical action.

A STUDY OF FIELD MARKETING ACROSS EUROPE PART II - 7

A STUDY OF FIELD MARKETING ACROSS EUROPE PART II - 7

A Study of Field Marketing Across Europe Part II - 6

A Study of Field Marketing Across Europe Part II - 6

A Study of Field Marketing Across Europe Part II - 5

A Study of Field Marketing Across Europe Part II - 5

A Study of Field Marketing Across Europe Part II - 5

A Study of Field Marketing Across Europe Part II - 5

A Study of Field Marketing Across Europe Part II - 4

A Study of Field Marketing Across Europe Part II - 4

A Study of Field Marketing Across Europe Part II - 3

A Study of Field Marketing Across Europe Part II - 3

A Study of Field Marketing Across Europe Part II - 2

A Study of Field Marketing Across Europe Part II - 2

A Study of Field Marketing Across Europe Part II - 1

A Study of Field Marketing Across Europe Part II - 1

APPENDIX Part 1.5

APPENDIX Part 1.5

International Field Marketing -Part 1.4

International Field Marketing -Part 1.4

Who Uses Field Marketing? - Part 1.3

Who Uses Field Marketing? - Part 1.3

A Study of Field Marketing Across Europe - Part 1.2

A Study of Field Marketing Across Europe - Part 1.2

A Study of Field Marketing Across Europe - Part 1.1

A Study of Field Marketing Across Europe - Part 1.1

A Study of Field Marketing Across Europe - Part 1 Preface

A Study of Field Marketing Across Europe - Part 1 Preface

Szybki kurs Shopper Marketingu

Szybki kurs Shopper Marketingu

METRO Accelerator: Gastronomia i technologia żywności

METRO Accelerator: Gastronomia i technologia żywności

Zmierzch i upadek cyfrowej strategii

Zmierzch i upadek cyfrowej strategii

O tym, jak nasz biznes się zaróżowił

O tym, jak nasz biznes się zaróżowił

Svenska Spel wie, na co spojrzysz

Svenska Spel wie, na co spojrzysz

Inspiracja dnia - Zachowania konsumenckie

Inspiracja dnia - Zachowania konsumenckie

Moda na szwedzką literaturę

Moda na szwedzką literaturę

Zdrowie Chrisa Bakera!

Zdrowie Chrisa Bakera!

Czy C-3PO robi zakupy na Allego i przesiaduje w pudelku?

Czy C-3PO robi zakupy na Allego i przesiaduje w pudelku?

W Turcji są też doktorzy, którzy leczą sklepy

W Turcji są też doktorzy, którzy leczą sklepy

Koszerne półki

Koszerne półki

Mega Image Concept Store w Bukareszcie

Mega Image Concept Store w Bukareszcie

Podobne, lecz jakże różne

Podobne, lecz jakże różne

Fabryka czekolady – pyszny projekt

Fabryka czekolady – pyszny projekt

Shopper Marketing – co widzi klient

Shopper Marketing – co widzi klient

Węgierski pocałunek do góry nogami

Węgierski pocałunek do góry nogami

Holenderskie centrum handlowe dba o potrzeby zakupowiczek

Holenderskie centrum handlowe dba o potrzeby zakupowiczek

Sklep przyszłości? – Wertykalny Ogród

Sklep przyszłości? – Wertykalny Ogród

Skuteczność przekazu w punkcie sprzedaży

Skuteczność przekazu w punkcie sprzedaży

Kapitał przeżyć

Kapitał przeżyć

Zrozumieć Klienta

Zrozumieć Klienta

Bałagan wokół FIFA

Bałagan wokół FIFA